ACCOUNT DIRECTOR | Automotive Agency

CF0691 | up to £55k

Newly created team of this great, multi award-winning agency with great perks (health, cycle to work scheme, excellent pension, subsidised bar, discount schemes, really good holiday allowance, flexible working) is looking for experienced and agile Account Director with consumer automotive brand expertise. This is a fantastic opportunity to work on a major motor brand as well as pursuing new business opportunities in this exciting space so you should definitely have a passion for all things ‘motoring’.

You would join a team that is renowned for helping brands navigate the ever-changing mobility revolution. With an increasing demand for cleaner and more flexible ways for people, goods and services to move around, from automotive and transport to infrastructure and logistics, you would be creating compelling communications that change behaviours, drive demand and shape reputation.

The Role:

• Working at European level to develop centralised strategy, campaigns and story content
• Create powerful earned stories and campaigns that deliver cut-through with tier one media and influencers to build brand trust, relevance, and drive advocacy
• Participating in new business pitches as well as servicing other clients within the teams’ growing portfolio
• Plan, manage and implement product launches and brand-building campaigns, support on events (ability to undertake travel within Europe is a must)
• Deliver social asset and content production and drive integrated storytelling and media strategy

Key skills:

• Deep industry knowledge is advantageous, an eye for game-changing creativity
• Client servicing and meticulous campaign delivery are a must with a track record of developing lasting client relationships
• Consumer agency experience with a track record of planning, managing and implementing product launch and brand-building campaigns,
• Experience of working within an integrated agency environment and planning integrated comms campaigns,
• Keen eye for media stories, strong experience of media relations and the ability to apply this knowledge across a mix of multi-market and local market clients.
• Experience of working at a European level or within a multi-market team structure is advantageous.
• Demonstrable passion for developing creative campaign and story ideas that will deliver high impact consumer media and automotive coverage.
• Strong media relations experience – while this is not a 100% media relations role you should be a natural publicist; tapped into the consumer news agenda, with the ability to identify compelling story angles that generate impactful coverage across multiple markets.
• Experience at supporting/managing events and co-ordinating multiple stakeholders.
• Able to collaborate closely with stakeholders and agency partners to develop stories and campaigns.
• Ideally a passion for or experience within the transport/automotive industry.
• Confident team player with the ability to quickly build strong inter-team relationships and lead independently on projects for senior clients.
• Experience of managing junior colleagues

To apply for this role please send your cv to cvs@carterferris.co.uk quoting ref CF0691 or call 0203 397 7543 / 07929 008295